DUACODE

Client

Duacode

Year

2018

Role

Brand Designer

What I did

Discovery, branding and campaign design

In certain professional sectors technology and creativity are often perceived as incompatible. This challenge, also present at duacode, a company specializing in custom technological solutions and design services, was addressed during a critical growth phase. This was achieved through a strategy that included a complete image and communication overhaul to emphasize the enhancement of their design capabilities and their integration with the development world.

As a member of their team I undertook the company's rebranding, respecting a name well-known in its sphere of influence and applying a distinctive color palette compared to its competitors.

Moreover, drawing inspiration from cinema, I crafted a new slogan for this new chapter, aimed at dispelling any lingering doubts about the services offered. Additionally, I initiated a relaunch campaign in two versions, utilizing images with and without copyright.

This refreshed appearance permeates across all channels of the company, evident in elements I designed such as proposals and dossiers, social media publications and profiles, mail signatures and decorative vinyls for their new offices, all in line with the tone of the copy developed for a new phase.