A CORUÑA
ES MÁS

A New Brand for a Transformed City — Proposal for rebranding the A Coruña Tourism Consortium, including a launch campaign and various visual applications for a new phase of tourism promotion.

Client

Ayuntamiento de A Coruña

Year

2018

Role

Brand Designer

What I did

Discovery, branding and campaign design

A Coruña has thrived in recent decades, becoming a unique destination along the Atlantic shores. The city has witnessed an expansion in infrastructure, business, and culture. The challenge lies in capturing this progress in a new identity, focusing on the common theme observed in recent years: 'more'.

Striving for speed and directness, my ambition is to unveil a myriad of innovations in the blink of an eye. What if we transform a compelling new slogan into the very essence of the city's tourism brand?

This vision is the cornerstone of the entire project — a crystal-clear and versatile visual identity, effortlessly applicable across diverse touchpoints, adaptable to every language and infused with the graphic allure needed to birth fresh applications for multiple situations. Enhanced by an expansive color palette without bounds, this identity becomes a canvas to vividly paint the entire spectrum of the city's offerings in promotional campaigns and merchandising.

The potential of the visual language emerging from this identity is boundless, captivating and effortlessly recognizable to a vast audience. An invitation to explore the infinite possibilities that lie within.