OCTO

Transforming Information into Intelligence — Discovery, BRANDING, Design System and Digital Product DESIGN for a MORE Visual and User-Friendly Data Management.

Client

Corunet

Year

2021

Role

Brand & Product Designer

What I did

Discovery, branding, research and analysis, system and product design

In the dynamic contemporary business environment, data management has become a complex and error-prone challenge, largely due to the diversity of available sources. In an era where data serves as the essential currency for any enterprise, resolving this dilemma is not just a necessity but an imperative mission. This task, the very essence of our project, focuses on transforming data into intelligence through a comprehensive digital suite.

This visionary initiative is born from a profound brand discovery and strategy, giving life to a new identity deeply anchored in the art of seamlessly centralizing data from diverse sources. With a heartfelt nod to the rich galician tradition that fuels its inception, this discovery not only births a brand but also ignites a captivating visual language, which, applied to a guerrilla marketing campaign, is designed to enchant and beckon potential clients into the vibrant world we are crafting.

The next crucial step involves the introduction of Djalma DS, a design system set to serve as the foundation for all applications within the Octo suite. Initially, it will be implemented in two desktop products: Linker and Synth.

These two solutions empower us to visually ingest data from various sources such as Excel spreadsheets, databases, or text documents. Both applications streamline the loading, management, and internal configuration of data. Furthermore, they facilitate the setup of synthetic load tests, granting non-technical profiles the capability to craft and execute plans, configurations, and schemes for testing purposes.

With Octo we not only address current challenges in data management but also provide a versatile platform for the visual and efficient manipulation of information. By transforming data into actionable intelligence, Octo paves the way for well-informed decision-making, offering more than just a solution — a transformative journey toward business intelligence excellence.

In the quest to transform data into intelligence I develop a concept through a profound brand discovery that brings Octo to life. This brand stands out for its ability to manage centralized data in a versatile manner, obtained through an innovative digital suite.

Small guerrilla campaign based on a captivating visual language, designed to attract potential clients in a striking manner.

Djalma DS is an innovative design system conceived to breathe life into all applications emerging in our digital suite, providing a comfortable and visual experience for data manipulation. We embark on this thrilling journey with the initial two desktop applications: Linker and Synth.

Linker is a visual digital solution for data ingestion from various sources, such as spreadsheets, databases, or text documents, providing the capability to upload data sources, synchronize, and internally configure them.

Once the data loading is completed on the platform, visual node management is available — editing content, establishing relationships, and modifying attributes, all within an engaging and user-friendly experience.

Query execution also features a visual approach — both the configuration of queries, including filters and logical operators, and the results are presented in an engaging and easy-to-handle manner.

Synth is an application designed for the visual and intuitive configuration of synthetic load tests, aimed at non-technical profiles. It stands out for its ability to develop plans, configurations and schemas in an intuitive and efficient manner.

Beyond the execution or scheduling of plans, we have continuous access to all elements that can be included, along with their configuration, visual results, and comparisons.