ÁGATA

Empowering clients through completeness — A transformative journey involving brand diagnosis and strategy, unveiling a fresh visual language for a pivotal moment that positions a new leader in Smart solutions.

Client

Ágata

Year

2021

Role

Brand Designer

What I did

Discovery, branding, campaign and visual application design

Ágata is a technology company that emerges as a spin-off from a consulting firm after seizing the opportunity to provide smart capabilities to the port of A Coruña. Exploiting this potential in various ports across Spain, the platform of the same name grows to the point of becoming an IoT tool that aims to offer two principles in different fields: integration and transformation. These fields span from the renewable energy industry, through universities, to critical services of entire cities, providing them with a digital twin that unveils an unprecedented collection of services.

This potential needs a repositioning to become a reality, a process that begins with a deep brand diagnosis to clearly identify the company's market position. Based on the results of this analysis I develop a brand strategy that will encompass a new identity and all the necessary actions to introduce the renewed Ágata to the world.

Branding, visual applications, merchandising, and kits tailored for each client, communication strategies and event planning are integral parts of this work, aiming to position Ágata as a benchmark in the Smart world. This approach is grounded in a concept of completeness, reflecting how each client can achieve their best through the capabilities of the platform.

This new visual language arrives at a moment of growth and reflection, opening the doors to a future where, instead of a sea of numbers, there are insights; where there was once disconnection, there is now efficiency; and where there were only data, there is now intelligence.

Brand diagnosis carried out in close collaboration with the key stakeholders of the company, and a brand strategy developed based on the conclusions drawn, thus kickstarting the repositioning that Ágata needs.

After developing the company's new identity and a new visual language it's time to propagate it across all touchpoints, with the most critical being the design system used for building all modules of the platform. I seize the opportunity to create a collection of brand resources accessible to the entire team.

To reach all kinds of new clients a series of visual applications are generated to convey the value of Ágata in every interaction, from initial meetings with prospects to platform integrations and support. We offer welcome kits to new clients and all kinds of materials for events or implementations.

The best way to communicate this rebirth is through a promotional campaign that unveils the new image of the company and a series of slogans that perfectly encapsulate the platform's value proposition. Henceforth this proposition will be applicable to any sector, expanding Ágata beyond the port environment.

And to conclude this update we begin to prepare new applications such as textiles or social media posts, a relatively unexplored territory in the past. We introduce new types of content like a promotional video that, unfortunately, doesn't get completed due to the lack of lettering to accompany the shots for all potential frameworks of action for the future Ágata.