XINGFU

Forging connections — a bridge between the asian giant and the atlantic coast. Creation and development of brand identity, campaign, website, and visual applications for a novel agency committed to language immersion.

Client

Xingfu

Year

2018

Role

Digital Designer

What I did

Discovery, branding, web, campaign and visual application design

No method is as effective for learning a new language as spending time in its country of origin, an experience that, however, can be very challenging to carry out — unless you have all the help possible.

Xingfu, translating to 'happiness' in chinese, is a language immersion agency supporting chinese students upon their arrival in Spain for language learning, streamlining all necessary procedures. They rely on me for brand development and the creation of multichannel applications essential for launching their business.

This ambitious initiative commences with the design of a responsive logo adaptable across various touchpoints and localized in multiple languages, reflecting the international character of the company. The consistent interplay of latin terms with chinese characters or hànzì serves as a thematic representation of the international connection.

All company information and services are centralized on a full-screen website in four languages, featuring a collection of duotones. This visual theme extends to the promotional campaign, strategically introducing Xingfu in key locations in China, social media profiles, and other corporate materials like promotional catalogs and business cards. This comprehensive effort breathes life into a new visual identity, presenting a project that is unmistakably youthful and refreshing.